El Mateo Loco
Every year, Scuttlebutt Brewing Co. works with the Seattle Central Creative Academy to create custom labels for a special edition brew. This year celebrates one of Scuttlebutt’s employees, Matt, who requested that they make Mateo Loco, a hoppy Imperial Red Ale. Inspired by La Lotería, luchador masks, and vintage movie posters, I designed a label that reimagines the special anniversary brew as El Mateo Loco. The front of the label stands out on the shelf with its use of custom lettering, bold illustration, and subtle textures. Wavy, watery letters reference both horror films as well as the brewery’s nautical name. Hand-rendered elements reinforce Scuttlebutt’s identity as a small, family-owned business.
SLY AND THE FAMILY STONE
While doing research for this poster, the main thing that stuck out to me about the band was their message. They were the first fully integrated band, and their early material centered around themes of unity and joy, while also delving into social and political commentary. These themes are also present in the band’s sound; their music is characterized by many different instruments and textures working together to create a joyous whole. To represent these ideas visually, each band member is presented in a different halftone pattern that creates new patterns, textures, and motion when they overlap.
SEE AMERICA: JOSHUA TREE
Created as a part of the Creative Action Network's See America campaign, this poster takes inspiration from the desert, long days, road trips, and big skies. Joshua Tree is full of wonders; it is just as fun to take the day to drive through the park as it is to stop and explore one of the sites. I tried to capture the particular sense of magic felt within the park through the use of color and texture on this poster. This artwork has been featured in several campaigns, notably Target.
ROCK 'N' ROLL CAMP FOR GIRLS
The Rock ’n’ Roll Camp for Girls, a 501(c)3 nonprofit, that builds girls’ self-esteem through music creation and performance. I created a poster inspired by the idea that the camp would actually encourage girls to raise—not lower—their voices. I edited a full color stock photo to give the image a DIY look and feel, staying true to the camp's punk and low-budget roots, and to pair with the pre-existing logo.
FIESTA MAGIC GENIE CHORDS
Created from a text-only Craigslist ad, with no information about the creator or intended audience, I began this project by imagining the circumstances from which this organ came. As a child, I always regarded organs like these as somewhat creepy, neglected instruments that you might find in a basement, or gathering dust in someone’s living room. I decided that any potential buyers for this item would be collectors: people actively interested in creepy connotations and the idea that they may have discovered something cool. I spoke to this audience through the use of wavering expressive typography which refers to the organ’s character as much as does its sound.
ZooTunes is an annual music festival with events that take place over the course of several weekends. The information on this poster needed to be organized with a clear hierarchy so it is easy to tell when events are happening in relation to each other, while remaining highly legible. To solve this, I created overlaying abstracted animal prints and patterns that act as a containers for information and lead the eye down the page.
KEEP IT CLEAN
This poster is a redesign of an 8.5"x11" flyer found taped in an office restroom. I created it in the style of a WWII public health propaganda poster, noting the similarities in tone and urgency in message.
NEYMAR JR DATA VISUALIZATION
collaboration with David Joel
Designed to capture Neymar Jr's spirit, energy, and stats in one heroic-looking poster.