branding, web design, UI
Budbuds is a tool for learning about cannabis products. In the rapidly changing market of legal cannabis, both new and experienced users face challenges finding products that meet their needs. Budbuds solves this problem by interpreting available product data, allowing users to search products based on attributes that matter to them. Budbuds approached me and my team for help a logo and a clickable prototype to pitch their business to investors.
My Role: logo design, style guide, wireframes | Duration: 6 weeks
Collaboration with Michel DeBauge and Natassia Silva
We began by creating a moodboard that visually expresses the client’s brand characteristics of authentic, well-informed, creative, and cool. From there, we created a logo that supports their brand identity and mission by combining organic (authentic, creative) and geometric (well-informed, cool) shapes.