BUDBUDS
branding, web design, UI
Budbuds is a tool for learning about cannabis products. In the rapidly changing market of legal cannabis, both new and experienced users face challenges finding products that meet their needs. Budbuds solves this problem by interpreting available product data, allowing users to search products based on attributes that matter to them. Budbuds approached me and my team for help a logo and a clickable prototype to pitch their business to investors.
My Role: logo design, style guide, wireframes | Duration: 6 weeks
Collaboration with Michel DeBauge and Natassia Silva
We began by creating a moodboard that visually expresses the client’s brand characteristics of authentic, well-informed, creative, and cool. From there, we created a logo that supports their brand identity and mission by combining organic (authentic, creative) and geometric (well-informed, cool) shapes.
The clean, friendly sans-serif typeface of the wordmark establishes the brand as an authority while moving it away from the negative connotations traditionally associated with cannabis products.
We also used Marvel to create a clickable prototype, walking investors through one task flow, helping them to understand how the product would function.
While the project goals did not include user experience design, we took user goals into consideration when designing the size, placement, and interactions.
Additionally, we designed the prototype and assets in a way that would allow our client to easily make edits, so he is able to adjust the content as needed for presentations.
